BELOIT - The public has an invitation to the usually private Beloit Club for its free Rockin' the Range event set Saturday, July 20.
Both Beloit Club members and nonmembers can enjoy live music performances, including what the club bills as the number one country band in the state, Zac Matthews Band, and additional performances by The Ryan McGrath Band.
Entrance is complimentary and food and beverage will be available for purchase.
Beloit Club General Manager Kent Instefjord said the event is a great way to showcase to the community what the club offers - a modern, upbeat environment with great live entertainment and dining options.
"Since we reopened The Beloit Club since 2015, we've blown up perceptions of what a private golf club is all about. Part of it is entertainment and having fun," Instefjord said. "We try to be our members favorite neighborhood pub and go-to restaurant. In addition, we have a great swimming pool and sought-after golf course. It's all about being relaxed and unpretentious."
A beer truck from Wisconsin Distributors will be onsite with multiple selections of domestic and craft beers. Wine and liquor also will be available on the grounds, as will foods including racks of ribs, brats, hot dogs and more.
Doors open at 3 p.m. People are encouraged to bring their own lawn chairs.
There will be a members-only VIP area.
Instefjord said The Beloit Club has about 640 members, up from 200 when it reopened. Most of the membership is from within a 35 mile radius, from Rockford, Roscoe, Rockton, Lake Geneva, Milwaukee and Janesville.
Instefjord said members often bring their friends who are impressed with the interior and exterior of the Beloit Club.
"People walk through doors and are shocked with it," Instefjord said.
Staff strives to treat everyone with respect but with a casual flair. Instefjord said food and beverage options are above most club offerings, with drinks made from scratch.
"It's a great setting not found around here, especially in the private club industry. Most clubs are gated and have a hard time keeping up with what people want today," Instefjord said.