Inside today's edition the Beloit Daily News introduces a new monthly content feature. We call it Aspire and it begins on page B4.
Actually, it's a remake of a more familiar feature titled Savvy, which has been published monthly for several years targeting mature readers.
A couple of old sayings, though, come to mind: The only constant is change, and change is good.
Modern readership studies show newspaper regulars like big, bold colorful page designs, so we have moved the product from tabloid size to full-page format. Studies also indicate readers are attracted to articles about people, particularly active people enjoying life.
That's what you will find in Aspire, articles about the active lives people are living today well into their mature years. These are local folks - often you will know them - showing how it can be done with style and verve.
So, why call it Aspire?
The dictionary defines Aspire thusly: "To direct one's hopes or ambitions toward achieving something."
The people we write about are living life large, as they aspire to make the most out of every moment.
The monthly content section is managed by Senior Writer Hillary Gavan. She can be reached at email@example.com; let her know what you think of Aspire.
- Bill Barth, Editor